Betting
Although it won’t tell you how much the horse will pay, it does show the amount of profit you will get if you win and the amount you have to bet to get it. Betting on the outcome of horse racing can be fun and profitable, and if you know what you’re doing, you might even be able to beat the odds. Get the VIP treatment from day one with a special Welcome Bonus up to $1,000.
BOG is a tool for capturing extra edge when your original selection was sound; it does not substitute for sound selection. Identify horses where you see value relative to implied probability. Alternatively, market support for another runner draws money away from your selection, and it drifts to 12/1 by the off. Throughout the day, money comes for the horse, and by race time it is 6/1 favourite. Lower overrounds indicate more competitive pricing; higher overrounds mean you need more accurate selections to overcome the margin.
This promotion exists because bookmakers are competing for early-morning turnover. A six-runner race where implied probabilities sum to 112% has a 12% overround—meaning the bookmaker’s theoretical margin is 12% before any punter places a bet. But without calculating implied probability, you cannot begin to answer that question systematically. For odds comparison across multiple bookmakers, decimal format saves time and reduces errors. This format dominates betting exchanges and has become standard on many online platforms, particularly for European customers. At 4/6 (sometimes written 4-6), you need to stake £6 to win £4 profit, returning £10 total from a £6 stake.
Odds comparison sites like Oddschecker display prices from major UK bookmakers side-by-side, allowing quick identification of the best available price. Finding the best horse racing odds requires comparison across multiple bookmakers before placing each bet. Essentially, BOG is free insurance that lets you lock in value early without penalty if the market moves against your selection.
The difference between 5/1 and 6/1 on the same horse in the same race is a 20 per cent increase in profit — free money, essentially, for the 30 seconds it takes to check a second bookmaker. Each-way is unprofitable on short-priced horses where place returns are minimal, in small fields with weak terms, and when your assessment favours win-or-nothing outcomes. BOG value emerges when horses attract late support and steam into shorter prices, while your early-morning selection drifts in consequence.
On horses that drift — less money than expected, price lengthening — BOG gives you the benefit of the higher SP. On horses that are supported in the market — money coming in, price shortening — BOG adds nothing, because the SP is lower than the price you took. Check the exchange price on your selection before placing with a bookmaker. Flutter Entertainment, which owns Betfair, reported global revenue of $14 billion in 2024 across 13.9 million average monthly users, but the exchange is only one part of that portfolio, and liquidity varies enormously by market. On a Monday afternoon novice hurdle at a minor track, non gamstop betting sites liquidity is thin. On feature races — the Champion Hurdle, the Gold Cup, the Grand National, Saturday afternoon handicaps at major tracks — the exchange market is deep enough that you can back at the displayed price without difficulty.
Before your next racing bet, check three bookmakers for the price. The only requirement is the discipline to use them consistently, rather than defaulting to convenience. Place terms and extra places offers are announced in advance. Festival betting offers concentrated opportunities where liquidity and promotional competition peak. Each-way betting works in specific circumstances—large fields, genuine outsiders, enhanced terms—and destroys value elsewhere. A 5% improvement in average odds captured, sustained over a year of betting, transforms losing records into profitable ones.
The back price might be 6.0 but only fifty pounds is available at that price, and the lay price might be 7.0 — a gap that represents poor value for anyone trying to trade. That difference — roughly 10 per cent on the individual price — is the cost of the bookmaker margin. The exchange takes a commission on the net winnings of the winning side, typically between 2 and 5 per cent depending on the user’s activity level. Instead of setting odds and accepting bets against them, the exchange matches punters on opposite sides of a bet. The betting exchange — Betfair being the dominant platform — operates on a fundamentally different model to a traditional bookmaker.